olympic-swimmer
Image Credit: Courtesy Indiana Sports Corporation Mike Lewis.
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According to the American Express Travel 2024 Global Trends Report, 37% of frequent travelers have a trip booked to attend a sporting event this year. The Sports Events and Tourism Association (Sports ETA) reports Americans took 205 million sports event-related trips in 2023. A quarter of fans fly, and 1 in 10 visit a destination for the first time, driving leisure travel across the United States.